YOUNG BRITISH ART
In 2001 LABOR created a visual identity for an art exhibition YBA (Young British Art) at Tallinn Art Hall. The main concept was to steal the British Council's logotype and to use it as a slightly hacked version. That led to a series of resentments towards young curators and Estonian art institutions. A few years later British Council introduced a new more simple logotype.
The brochure ended up as the introductory pic at Matthew Collings' book ART CRAZY NATION: The Post Blimey Art World, 2001.
|